Laraine Hicks, CAS*
Craig Printing and Promotions
724-846-1470
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Promotional Products Association International (PPAI) Survey Reveals That Promotional Products Are A Key Ingredient To An Integrated Marketing Campaign.
This new study empirically proves that promotional products are an effective ad medium and key to every integrated marketing campaign.
Researchers at Louisiana State University and the University of Texas at San Antonio measured the:
- effectiveness of promotional products, and compared them to two other media—television and print
- synergistic effects of promotional products when used along with these other media
- consumers’ preferred medium for gathering information about a product or brand
Participants in the study were exposed to advertising for pizza via three mediums: television commercial, print ad and promotional product. While the print ad was the favorite medium, promotional products outperformed television across the board. A key finding of the study was that adding a promotional product to the media mix generated favorable attitudes toward the ad in all cases (up to 44 percent). And in some instances, the use of a promotional product as the only advertising medium achieved maximum impact—up to 69 percent in increasing brand interest and 84 percent in creating a good impression of the brand.
Craig Printing & Promotional Products was founded in 1907 by Ira J. Craig, who came to New Brighton from Kentucky and opened a printing business at 603 Fourth Avenue, New Brighton, PA. The name of the business at that time was Craig The Printer.
Today, the business is owned by Laraine Hicks and she continues to offer clients the great service, prices and workmanship they need and expect.
Craig Printing & Promotional Products was selected as the 2003 Business of the Year by the Beaver County Chamber of Commerce, for its long time Business Achievements, Community Service and involvement in the Beaver County Chamber.
* CAS Certified Advertising Specialist, Promotional Products industry certification.
Client's assurance of exceptional quality of professionalism and service.
Only 1% of all industry practitioners have attained this prestigious designation.
Laraine Hicks, CAS
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